Often startups are formed around the idea of removing a customer pain or adding value to his/her life or business. Developing a Value Proposition canvas would greatly help to structure your idea and refine your idea.
This exercise could also enhance other processes such as developing your marketing strategy.
Developing a value proposition canvas for your startup can be done best in a group and a brain-storming format. This exercise to be done prior to developing your business model canvas.
Value Proposition Canvas